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As part of my work for RISING in 2024, I was asked to create a sub-brand identity for its festival-within-a-festival, Day Tripper. The brief was deceptively tricky—the look needed to feel distinct yet clearly tied to RISING, while capturing a wide mix of genres, performances, and experiences.
I developed the concept using RISING’s signature blue, paired with black and white, and heavily manipulated its secondary typeface and original photography. The final identity had a fluid, psychedelic spirit balanced with polish and restraint. From this, I produced a suite of assets including animated social content, street posters, wristbands, maps, merch, signage, and motion graphics for the event’s stage screens—those were especially fun to create!
This year, I was asked to refresh the branding with a stronger lean toward alternative rock aesthetics. I’m really proud of the result and can’t wait to update my folio once the campaign wraps up.
As part of my work for RISING in 2024, I was asked to create a sub-brand identity for its festival-within-a-festival, Day Tripper. The brief was deceptively tricky—the look needed to feel distinct yet clearly tied to RISING, while capturing a wide mix of genres, performances, and experiences.
I developed the concept using RISING’s signature blue, paired with black and white, and heavily manipulated its secondary typeface and original photography. The final identity had a fluid, psychedelic spirit balanced with polish and restraint. From this, I produced a suite of assets including animated social content, street posters, wristbands, maps, merch, signage, and motion graphics for the event’s stage screens—those were especially fun to create!
This year, I was asked to refresh the branding with a stronger lean toward alternative rock aesthetics. I’m really proud of the result and can’t wait to update my folio once the campaign wraps up.
RISING Melbourne
2024-5
