Hospitality

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Concept

Over the last few years, I’ve designed for two prominent hospitality groups, driven by my interest in working within experiential industries. I have produced motion graphics, menus, social media assets, posters, flyers, billboards, illustrations, EDMs, uniforms, merch, and brand collateral for a wide array of reputable venues, including local institution Chin Chin. This work involved following existing style guides, as well as adapting, refreshing, and creating new ones.

In my hospitality design work, I’ve particularly enjoyed honing my motion graphics skills. The industry’s wide variety of styles and campaigns provided an ideal space for me to experiment and develop a confident proficiency. It was also a great space to grow my illustration practice, applying my work to brochures, merchandise, and other branded materials.

Client Testimonial
Project Info
Client

Lucas Restaurants, The Australian Venue Co.

Year

2021-2024

Services

Holly Edward ©2025

Holly Edward ©2022