Going Down Swinging (GDS) is one of Australia’s longest-running literary journals, publishing print, digital and audio anthologies since 1979. I designed the layout and visual direction for their FAKE edition, developing a playful editorial system inspired by nostalgia, vintage reference books and the tension between reality and make-believe.







“Holly liaised seamlessly with stakeholders, including artists, writers, printers, editorial and marketing staff, to make sure everyone had what they needed. She engaged thoroughly with the journal in order to design in accord with the ideas and style of the content, going above and beyond for each piece in the book while creating a cohesive and thoughtful final product.”
Hollen Singleton, Co-Editor of Going Down Swinging