Going Down Swinging

Concept

Going Down Swinging (GDS) is one of Australia’s longest-running literary journals, publishing print, digital and audio anthologies since 1979. I designed the layout and visual direction for their FAKE edition, developing a playful editorial system inspired by nostalgia, vintage reference books and the tension between reality and make-believe.

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Client Testimonial

“Holly liaised seamlessly with stakeholders, including artists, writers, printers, editorial and marketing staff, to make sure everyone had what they needed. She engaged thoroughly with the journal in order to design in accord with the ideas and style of the content, going above and beyond for each piece in the book while creating a cohesive and thoughtful final product.”

Hollen Singleton, Co-Editor of Going Down Swinging

Project Info
Client

Going Down Swinging

Year

2022

Project Link

Going Down Swinging: Edition 42 FAKE

Services

Holly Edward ©2026

Holly Edward ©2022